SEO from 30,000 Feet

Among the biggest constraints for small business owners and dedicated bloggers is time. Twenty-four hours seems like an agreeable span to accomplish daily tasks, but immediate and long-term goals and objectives are often unmet if you indulge in more than a power nap.

That’s especially true with online strategies that are designed to help your business or blog grow. Lack of time and not a firm grasp of what’s involved with social media, content marketing, search engine optimization, audience analysis, mobile optimization, branding, etc., foster urgency and thoughts that it would be easier and more beneficial to just outsource the necessary work.

There are sticking points to that course of action, such as significant costs and an agency or contractor not fully grasping your concepts and plans. I worked as a content specialist in a creative agency, so I know first-hand the pitfalls.

There are, of course, hands-on alternatives that are simple and satisfying once you understand the basics. They’ll generate a peaceful 40 winks, too.

Demystifying SEO

I’m not a numbers girl, so if I could learn the science of optimizing for search engines in a short amount of time then you can, too. Here’s the 30,000-foot aerial view:

Search Engine Optimization (SEO) is the intentional, strategic practice of cultivating a website for search engines (Google being the dominant entity) so target users can find your content, services, and products via search terms.

One of the main things to remember is that true optimization takes time. When you start to engage in the process, it’s tempting to call it quits after a month or two with no results. You’re playing the long-game with search engine optimization and incremental growth is the goal.

Remember that every aspect of SEO works together to create a comprehensive, effective campaign. Rest assured that you don’t have to spend hours and hours on just optimizing a post or product listing. Once you understand how everything works together, you can optimize your site and spend an hour or two a month on SEO maintenance to create a successful website.

Emily Campbell